Colours

Brand’s core colors

Core Palette

These are the three core colours that define Riverflow’s brand presence. Each tone has been selected for high contrast, bold expression, and consistent visibility across print and digital formats.

Name:

Hex:

HSB:

Riverflow Yellow

#F7EF63

57 60 97

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Hex:

HSB:

Riverflow Yellow

#F7EF63

57 60 97

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Name:

Hex:

HSB:

Riverflow Yellow

#F7EF63

57 60 97

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Hex:

HSB:

Riverflow White

#FBFBF4

57 3 98

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Name:

Hex:

HSB:

Riverflow White

#FBFBF4

57 3 98

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Name:

Hex:

HSB:

Riverflow White

#FBFBF4

57 3 98

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Hex:

HSB:

Riverflow Black

#161709

61 64 9

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Hex:

HSB:

Riverflow Black

#161709

61 64 9

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Hex:

HSB:

Riverflow Black

#161709

61 64 9

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Secondary colors

Supporting shades

for accents.

This secondary palette expands the brand’s visual flexibility. These colours are used to support the primary palette - adding contrast, depth, and variation across layouts, packaging, and digital content.

Name:

Hex:

HSB:

Blue

#516EC9

226 60 79

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Hex:

HSB:

Blue

#516EC9

226 60 79

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Hex:

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Blue

#516EC9

226 60 79

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HSB:

Dark Blue

#4943B5

243 63 71

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Hex:

HSB:

Dark Blue

#4943B5

243 63 71

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Hex:

HSB:

Dark Blue

#4943B5

243 63 71

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HSB:

Purple

#7E5996

276 41 59

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Hex:

HSB:

Purple

#7E5996

276 41 59

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HSB:

Purple

#7E5996

276 41 59

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HSB:

Dark Peach

#D97C7

0 43 85

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Hex:

HSB:

Dark Peach

#D97C7

0 43 85

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Hex:

HSB:

Dark Peach

#D97C7

0 43 85

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