Main font
Headlines
Primary headline
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
140pt
Tracking
+0
Leading
126pt
SANS PLOMB
Sub heads
Used for all hero messaging, key statements, and high-attention moments. Always in sentence case or lowercase. Tight tracking, no softness. It sets the tone before words even land.
Size
47pt
Tracking
+0
Leading
51.7pt
Body
Used across paragraphs, explanations, and descriptive content. Professional but with character. Set at 20pt with 24pt leading by default for clean rhythm and readability.
Size
24pt
Tracking
-1%
Leading
33.6pt
Barlow
How to structure text.
Hierarchy & usage
Use consistent leading to maintain hierarchy and visual flow across all applications. Proper spacing ensures the brand always looks sharp and professional.
Tracking & leading is perfect
Tune AI to your brand and produce high-quality creative you don’t have to fix before shipping.
Tracking
0 Em
Line
1.1 Em
Tracking & leading is too tight
Tune AI to your brand and produce high-quality creative you don’t have to fix before shipping.
Tracking
-0.02 Em
Line
0.8 Em
Tracking & leading is too loose
Tune AI to your brand and produce high-quality creative you don’t have to fix before shipping.
Tracking
0.08 Em
Line
1.1 Em