Primary brand marks
Our Logo
Primary logo
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Primary logo for small use
This version is optimised for smaller sizes where legibility matters.
Use it in tight layouts (like favicons, footers, or mobile headers) where the full-size logo becomes unreadable.
Minimum size: 60px wide. Never scale below this without switching to a simplified mark.
Rules to use logo correctly
Rules
Clearspace
This is the main logo. It combines the custom wordmark and symbol into a single, recognisable unit. Use this version in most cases across web, print, packaging, and content.
Missuse of logo
Our logo is one of the most recognisable elements of our identity. To protect its impact, it must be used consistently and correctly every time. This page shows common misuses that damage legibility, recognition, or brand integrity.
These examples are not allowed under any circumstances.
Primary brand marks
Our Wordmark
Wordmark
It should be used in contexts where the symbol isn’t needed or where typography needs to lead.
It’s ideal for header placements, brand partner lockups, or any setting where space is limited but clarity is critical. Always use the official files. Never recreate or modify the wordmark manually.
